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During her visit to New York City, my (sweetheart!!!) niece Nylah asked if I could help with a school project on social media and influence.

(She thinks I'm an actual influencer, haha.)

We braved the winter weather and did an interview while walking towards the Museum of Natural History.

I always tell people that if you want to explain what you do, try explaining it like you're talking to a kid. Well, this is my attempt!

I could have explained it to her in way more complex terms and she would have understood me – she's a smart cookie. She asked me some pretty deep questions! But you get what I mean.

Reflecting on our interview, I realized it's really important to have these kinds of conversations with kids. I share some life skills I think will be really important for Nylah, as well as recommended books, the reality behind what people see online, and the pitfalls and opportunities social media affords.

If you're interested in the books that shaped me as a communicator and marketer, here are the originals I studied:

• Ogilvy on Advertising - David Ogilvy
• The Boron Letters - Gary Halbert
• Advertising Headlines that Make You Rich - David Garfinkle
• Influence - Robert Cialdini
• The 22 Immutable Laws of Marketing - Al Ries & Jack Trout
• Great Leads - Michael Masterson & John Forde
• Tested Advertising Methods - John Caples

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