Jeffrey Rayport, Faculty at the Entrepreneurial Management Unit at Harvard Business School sees established legacy retailers being “attacked” from three different avenues and suggests three elements that can help them adapt: data analytics, digital marketing and creating customer experiences. Find out more about each, plus learn more about NRF NXT, our newest event. Learn more at <a href= "http://www.retailgetsreal.com/">retailgetsreal.com</a>.

Jeffrey Rayport, Faculty at the Entrepreneurial Management Unit at Harvard Business School sees established legacy retailers being “attacked” from three different avenues and suggests three elements that can help them adapt: data analytics, digital marketing and creating customer experiences. Find out more about each, plus learn more about NRF NXT, our newest event. Learn more at retailgetsreal.com.

Jeffrey Rayport, Faculty at the Entrepreneurial Management Unit at Harvard Business School sees established legacy retailers being “attacked” from three different avenues and suggests three elements that can help them adapt: data analytics, digital marketing and creating customer experiences. Find out more about each, plus learn more about NRF NXT, our newest event. Learn more at <a href="http://www.retailgetsreal.com/" rel="noopener noreferrer">retailgetsreal.com</a>.

#130: 3 elements for creating extraordinary retail experiences

Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.

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#130: 3 elements for creating extraordinary retail experiences

#130: 3 elements for creating extraordinary retail experiences