The pandemic has created many problems for businesses and organizations, but it has also created a greater need for PR and communication practitioners to find ways to think beyond the challenges of 2020 to solve issues dealing with social distancing, diversity, and inclusion in 2021.

Gini Dietrich shares how she advises her clients to update their PR and communication plans to meet public expectations. She's also sharing her take on the shrimp in the Cinnamon Toast Crunch fiasco.   
 
Dietrich is the founder, CEO, and author of the Spin Sucks, blog host of the Spin Sucks podcast, and author of Spin Sucks, She is the creator of the PESO Model, which has become an industry staple for describing the four types of media and how to integrate them into your PR plans to help establish your authority.


Listen + Subscribe Stitcher or Apple Podcasts

© Molly McPherson 2021

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

Follow & Connect with Molly:

• https://www.youtube.com/mollymcpherson
• https://mollymc...