This week Helen breaks down why video formatting is essential for engagement across platforms like TikTok, Instagram, and YouTube. She walks through editing basics in CapCut, sharing how to fix common issues like black bars, wrong aspect ratios, and poor layout.

✂️ Key Takeaways:

• Set your aspect ratio first! Use the correct format (like vertical for TikTok/IG Reels) to avoid black bars.
• CapCut Tips: How the first clip sets the project shape, using overlays, resizing content, and adding backgrounds.
• Zoom to Social: Transform horizontal Zoom recordings into vertical, polished content using backgrounds and auto background removal (paid feature).
• Viewer Experience: Avoid overly sped-up clips, chaotic visuals, and cluttered scenes—keep your content clean, focused, and pleasant to watch.

🧠 This Week's Challenge: Self-assessment!

• Review your own videos: Are there formatting mistakes? Are you overusing speed-ups or visuals?
• Scroll your feed: Spot poorly formatted videos and reflect on how they impact your viewing experience.
• Share your reflections: What did you notice, and what will you do differently?

🎯 Goal: Become a more intentional content creator by understanding the impact of formatting on engagement and viewer comfort.

Let me know if you'd like a version for social media captions or email blasts too!