This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

This week’s short show reviews the 2020 UK loyalty white-paper, produced by YouGov together with Mando Connect written and researched with the goal of truly understanding what British consumers want from loyalty programmes.

This short summary highlights some innovative ideas developed by leading retailers to appeal to socially-savvy younger consumers as well as an overview of the most popular loyalty models and rewards in this incredibly competitive market.

Listen for some of the exciting new ideas and trends that emerged in recent years.

Show Notes:

1) YouGov.com

2) Mando Connect

3) UK Loyalty Whitepaper - What the Brits Want from Loyalty