Hustled Up

133. When Pretty Doesn’t Pay: Escaping the Aesthetic Trap


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💗 Welcome back to the Hustled Up podcast! 💗


What if the thing holding you back isn’t consistency… or strategy… or even the algorithm—but perfection?


Let's be real: perfect is stalling you, and the Internet is OVER IT.


In this episode of Hustled Up, we’re calling out the aesthetic trap and talking about why pretty doesn’t always pay. From over-polished feeds and perfect grids to scripted content that feels more AI than human, we’re breaking down why the “everything has to look perfect” era is officially on its way out — and why authenticity is what actually builds trust, engagement, and sales heading into 2026.


We get real about:

  • Why waiting for perfect conditions is keeping you stuck

  • How messy, human content consistently outperforms polished posts

  • What showing up authentically looks like on social media and in your business

  • Why people crave connection, not curation

  • How being yourself builds trust (and converts way better than a Canva-perfect graphic)


We share real examples—from filling last-minute cleanings via Stories, to why stock photos give us the ick, to how being recognizable online literally turns into real-life trust with clients. And yes, we’re still pro-aesthetic… just not at the expense of being human.


If you’ve been waiting to start posting, launch the podcast, hit publish, or show your face because things don’t feel “ready” yet—this is your sign. Perfection is stalling you. Authenticity will set you free.


Post the thing. Say the thing. Be the human. We promise—it works. 🎙️✨



‧⁺˚・༓ ⋅ʚ ✿ LET'S CONNECT ✿ ɞ⋅ ༓・˚⁺‧

💚 CLAIM YOUR FREE TRIAL + JOBBER DISCOUNT TODAY: https://www.go.getjobber.com/holly


➡️ Show notes, guest form and more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thehustlehavenllc.com/hustledup⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Have a request or have a topic suggestion? Don't hesitate to send us an email: [email protected]

Network with other badass bosses & goal getters in our Facebook group!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thehustlehavenllc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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✨ Hustled Up Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hustlehavenllc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

✨ Hustled Up links:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hustleduppodcast.com/p/links.html⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

✨ Laura's links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/lauraannnatoli⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

✨ Holly's links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hollyannesilva.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

✨ Chores & More links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.choresandmorellc.com/links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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Hustled UpBy Holly Silva + Laura Natoli

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