By the end of this episode, you’ll know how to create a buyer persona and customer avatar with this simple 6-step template and framework. 

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First, you’ll discover the interchangeable terms used to describe a buyer persona including customer avatar, audience avatar, customer profile, and user profile. 

Then you’ll learn what a buyer persona is and how it acts as a tool to attract qualified leads and visitors who are most likely to buy whether you’re a b2b or b2c business. 

Next, you’ll find out why the buyer persona is so important in understanding your target market to tailor your brand messaging and connect with your audience. 

Then you’ll learn why the are not set types of buyer personas and how each customer avatar is different. 

Next, we’ll dive into the 6-step process and template that you can use to find your target audience. 

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