In this episode of The Socialize Strategy, Helen kicks off with her "Unsponsored By" segment, spotlighting two favorite products—a sleek, smartly designed water bottle and a game-changing wireless microphone. Then, she dives into making engagement on Instagram (and beyond) easier and more intentional. From clever comment strategies to the secret power of Instagram’s “favorites” feed, Helen shares practical, heart-forward tips to grow real community and connection on social.

📱 Main Content: Engagement Made Easy (Especially on Instagram):

• Why engagement matters:
  • Builds trust, loyalty, and eventually leads
  • Even big stars like Lady Gaga engage intentionally
  • It's about consistent, intentional effort
• Instagram Favorites Hack:
  • Add up to 50 accounts to a "Favorites" list
  • View their posts in chronological order (no ads, no algorithm interference)
  • Great way to support creators and curate your feed
• Power of Comments:
  • Be clever—comments can lead people to your page
  • Big creators do read comments
  • Helen herself checks out smart or thoughtful commenters
• Comment Section = Content Gold:
  • Treat comments as an idea bank
  • Respond with videos to keep the momentum going
  • Replies to viral video comments often perform well

💬 Engagement Do’s & Don’ts:

• ✅ Leave thoughtful comments (not just emojis!)
• ✅ Save and share videos you like—it's more powerful than just liking
• ✅ Watch full videos to help creators with completion rates
• ✅ Be kind—compliments cost nothing but mean everything