During the dot-com era in the late 90s, there were four different venture-backed startups (six, depending on how you count) that focused on the pet retail space. Most famous, or notorious, I guess was Pets.com, of the sock puppet fame, but today, we’re going to get some context and perspective on this moment in time from another player from this era. Joshua Newman was the founder of Petstore.com, which actually got started first, but eventually ended up getting acquired by Pets.com. I wanted to talk to Joshua because I think the Petstore.com is a really interesting lens to look at e-commerce companies in the dot-com era, the strategies they pursued and the unbelievable environment they existed in.

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