136. Understand The Retail Game – What You Need To Know to thrive in retail Master the rules and enhance your selling strategy. A solid go-to-market strategy is crucial for brands, especially early-stage companies. This involves understanding retailer expectations, conducting market research, and ensuring a sustainable gross margin. A pilot program and market research help validate assumptions and determine the appropriate go-to-market strategy.

Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more retailer's shelves and into the hands of more shoppers. Maximizing your trade marketing can pour rocket fuel on your launch.Get instant access on the show webpage: RetailSolved.com/session136