The French cookie company Michel et Augustin began with unconventional business strategies and tons of personality. Now, they've found that those same tactics have served them well in breaking into the U.S. market. Lily Dionne-Jermanovich, the US PR and community manager for Michel et Augustin, joins the Clever Cookstr to talk about everything from chocolate to crumbs. Read the full transcript here: http://bit.ly/2lzh82I

137 CC How a French Cookie Company Made It in the U.S.

The Clever Cookstr serves up the most timely, relevant tips from the world’s best kitchens. You’ll get a delightful mix of cooking tips from emerging and established chefs and cookbook authors, as well as exclusive insights from bakers, sommeliers, farmers, grocers, and more. Every week, Clever Cookstr provides useful information for aspiring and long-time food lovers— and for anyone who wants to get delicious homemade food on the table.  If you’ve been looking for a fun, fast-paced, authoritative source of information on what’s hot in the world of food and cooking, this is it. Clever Cookstr is passionate about helping people learn to cook more, believing that time spent sharing good food is one of the most vital and enjoyable parts of life.

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The Clever Cookstr serves up the most timely, relevant tips from the world’s best kitchens. You’ll get a delightful mix of cooking tips from emerging and established chefs and cookbook authors, as well as exclusive insights from bakers, sommeliers, farmers, grocers, and more. Every week, Clever Cookstr provides useful information for aspiring and long-time food lovers— and for anyone who wants to get delicious homemade food on the table. If you’ve been looking for a fun, fast-paced, authoritative source of information on what’s hot in the world of food and cooking, this is it. Clever Cookstr is passionate about helping people learn to cook more, believing that time spent sharing good food is one of the most vital and enjoyable parts of life.

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137 CC How a French Cookie Company Made It in the U.S.

137 CC How a French Cookie Company Made It in the U.S.

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