In today's on-the-road episode of The Socialize Strategy, Helen records from a hotel room in Las Vegas—mic in suitcase, content in motion. She kicks things off with her beloved “unsponsored buys,” including Halara jeans, SmallRig tripods, and a shout-out to her licensing show client, Hangry Pets.

The heart of this episode dives into a shared creator struggle: low views. Helen breaks down why they happen, how to stop letting them derail your momentum, and how to use them to your advantage. From reframing your perspective to seeing each post as part of a larger archive and community journey, this episode is full of grounded, no-nonsense advice (plus a few laughs).

She reminds us that even seasoned creators with large followings experience algorithm dips, and that sometimes not going viral is actually better for your business. Helen also shares how collaborating with her daughter, Julie, helped shake things up and free her from perfection paralysis.

Finally, studio members get a sneak peek at this week’s Loop Action Video lesson—and a special bonus session coming up on Friday. If you're craving a mix of strategy, support, and straight-up storytelling, this one’s for you.