In this episode of Behavior Gap Radio, Carl walks through how to write a Statement of Financial Purpose and why it matters more than values lists, slogans, or motivation. Drawing from personal experience and years of planning work, he explains how a clear purpose acts as an orientation device, not a prediction or a pep talk. A good statement of purpose narrows choices, reduces decision fatigue, and creates coherence over time, especially when trade-offs show up or conditions change. It doesn’t eliminate fear or guarantee outcomes. It simply gives you a heading when the path isn’t clear and reminds you how to decide when you don’t know.

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