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In this episode, Carl pushes deeper into a core tension of real financial planning: if it’s not about money, what are we actually measuring? His answer is uncomfortable and deliberate. Meaning is the output, even though it’s hard to quantify, difficult to compare, and impossible to reduce to tidy units. Carl challenges the profession’s habit of measuring what’s easy instead of what matters, pointing out that rising financial anxiety suggests something is off. This conversation isn’t about neat metrics or proving value with spreadsheets. It’s about aligning the use of capital with what truly matters, leaning into the ambiguity, and trusting that meaning is something you recognize when you feel it.
Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/
By Carl Richards4.9
124124 ratings
In this episode, Carl pushes deeper into a core tension of real financial planning: if it’s not about money, what are we actually measuring? His answer is uncomfortable and deliberate. Meaning is the output, even though it’s hard to quantify, difficult to compare, and impossible to reduce to tidy units. Carl challenges the profession’s habit of measuring what’s easy instead of what matters, pointing out that rising financial anxiety suggests something is off. This conversation isn’t about neat metrics or proving value with spreadsheets. It’s about aligning the use of capital with what truly matters, leaning into the ambiguity, and trusting that meaning is something you recognize when you feel it.
Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/

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