Austin Preece went from selling insurance to building a thriving fee-only financial planning firm—by doing things differently. He rejected the traditional AUM model in favor of charging 0.5% of net worth, aligning his fees with client outcomes. When he realized a 100% prospect close rate meant his pricing was too low, he raised his fees and built a sustainable practice around clients who truly value his expertise.

Rather than broad marketing, Austin carved out a niche with real estate professionals, using his expertise in 1031 exchanges and Delaware Statutory Trusts to help agents manage feast-or-famine income cycles. From zero clients to now overseeing $40–50 million in assets, his journey is a blueprint for building a values-driven firm—and a must-listen for anyone navigating the future of financial planning.

Austin's Social:

https://www.linkedin.com/in/austinpreece/

Music in this episode was obtained from Bensound.