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In this episode, Carl questions one of the foundations of traditional financial planning: risk tolerance. Reflecting on decades of uneasy experience with risk tolerance questionnaires, he asks three simple but powerful questions: Does risk tolerance really exist? Can we measure it? And does it stay constant over time? Then he introduces a provocative idea: when someone appears to have a "high tolerance for risk," maybe it’s not tolerance at all. Maybe it’s an underdeveloped understanding of consequences. Carl invites us to reconsider whether risky behavior reflects personality—or simply a failure to fully grasp what’s at stake.
Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/
By Carl Richards4.9
124124 ratings
In this episode, Carl questions one of the foundations of traditional financial planning: risk tolerance. Reflecting on decades of uneasy experience with risk tolerance questionnaires, he asks three simple but powerful questions: Does risk tolerance really exist? Can we measure it? And does it stay constant over time? Then he introduces a provocative idea: when someone appears to have a "high tolerance for risk," maybe it’s not tolerance at all. Maybe it’s an underdeveloped understanding of consequences. Carl invites us to reconsider whether risky behavior reflects personality—or simply a failure to fully grasp what’s at stake.
Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/

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