In this episode, Justin Esgar and Eric Anthony tackle one of the most common questions from Managed Service Providers: how do you make more money without the constant grind of finding new customers? While many MSPs focus heavily on lead generation, there is often a 20% to 40% upsell opportunity sitting right within their current client base. The guys break down the necessity of annual price increases—noting that if you aren't raising rates by at least 4-5% to keep up with the cost of living, you are effectively losing money every year. 

The conversation shifts to high-value, "sticky" services that require minimal labor but provide massive risk mitigation for clients. From managed Microsoft 365 licenses and DNS monitoring to the burgeoning world of "Compliance as a Service" and AI policy management, Justin and Eric list dozens of ways to add value. They also dive into the importance of cyber insurance readiness, explaining why MSPs should be the ones ensuring their clients' policies actually pay out by maintaining strict security standards. Whether you are looking for "low-hanging fruit" like domain management or complex compliance offerings, this episode provides a roadmap to significantly increasing your top-line revenue and profitability. 

Sponsors
We are grateful to our premier sponsors for supporting the MSP community:
Gozynta: https://atmsp.link/gozynta 
EasyDMARC: https://atmsp.link/easydmarc 
Compliance Scorecard: https://atmsp.link/compliancescorecard 
Movebot: https://atmsp.link/movebot 

Host Profiles
Justin Esgar: https://www.linkedin.com/in/justinesgar/
Eric Anthony: https://www.linkedin.com/in/esanthony/

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