What exactly is a communication strategy, how is that different to a comms plan, and what are the types of strategies you could be developing?

If you’re new to comms, it’s really important that you know this, because simply jumping to a plan is jumping to tactics, without overarching direction. And when you can show strategic thinking to your client or leader, you’ll be able to start building a bank of credibility. If you stay in the land of tactics, you’ll only ever be asked to create and execute tactics. I want you to be able to set strategy!

Also, helping people to understand the differentiation between a strategy and plan is something I’ve had to coach quite a few people with over the years. Often it’s because they’re simply new to comms, or they’ve been in other roles and never had to think about comms strategies and plans like this before - they’ve simply just communicated the way they always have. Except now they might be in a position where they need to communicate more broadly, rather than just to a few people.

So in this episode, I'm going to help you understand what strategic thinking means in comms, and how your strategy and your plan work together to deliver a solution!

Links mentioned in this episode

• Episode 5: How to write a comms plan that actually works
• Weekly HMC Blog
• Subscribe to my fortnightly email

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