“Fashion retail is not a Silicon Valley story”.

Jenn’s Wanderlust + Co journey began back in 2010 in her apartment in Melbourne, powered by a WordPress website, self-made graphic designs, and about RM10,000 in startup money. Today her Wanderlust + Co products are present in nearly 30 countries, making over 70% of its revenue from foreign markets, and has been worn by the likes of Gigi Hadid, Kendall Jenner and Selena Gomez.

On this episode of Open For Business, we dive into the 14 year journey that Jenn Low has been on, from how she started the business to when it stopped being a side hustle and how she grew it into a 7-figure business.

Among other things, we also get into how influencer marketing played into the success of the business, how Instagram and later TikTok changed the game, why she didn’t raise any external funding, the brand’s push into physical retail, her ambitions ahead, and key lessons learnt along the way as an entrepreneur.

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