"The football we want, the football we need."

This Tuesday December 12th and Wednesday December 13th World Football Summit (WFS) will run their annual Asian event in Jeddah, Saudi Arabia.

WFS see themselves as "a community of leaders who share knowledge and ideas to drive the evolution of the industry both business and values". At the heart of this is co-founder Jan Alessie who alongside Marian Otamendi have ran events all over the world since 2016. What begun as a think tank is now one of the largest yearly football exhibitions, Nonetheless with fewer industries containing a bigger voice than football there is an acknowledgement that "with a strong voice comes a strong responsibility."

Listen to find out more including;

- The advantages of not coming from a football background.

- Internationalising WFS and the challenges which ensued.

- Why the demand for long form content in football outstrips the supply?

- WFS' growth strategy and how Jan foresees future events evolving.

- What can people look forward to in Jeddah?

Timestamps;

00:00 - 04:42 - Intro

04:43 - 07:39 - Origins

07:40 - 13:14 - Long Form Content

13:15 - 19:17 - Win-win Partnerships

19:18 - 23:21 - Jeddah

23:22 - 24:47 - Advice

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