Less Chatter, More Matter: The Communications Podcast

#141 5 mistakes you might be making with your comms plan (and how to fix them)


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Are you guilty of copy-and-pasting your comms plan each time?  It may sound more efficient but when these habits become our norm, we risk repeating the same mistakes and missing the outcomes we actually want.

In this episode of the Less Chatter, More Matter podcast, we explore five common mistakes we see in communication plans, especially during times of internal change, and what to do instead. 

We look into things like forgotten audience context and focusing too much on the business perspective, while sharing how to fix these things to make the biggest difference.

If your comms plan could use a refresh, this one’s for you!

Links mentioned in this episode:

  • 90 minute Strategy Power Session
  • Public workshops and training
  • Less Chatter, More Matter - Mel’s book
  • Topic in Ten - have your say!
  • Template packs
  • Change Isn't Hard! - Mel's book
  • Sign up here to the fortnightly mail out of free resources!

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Less Chatter, More Matter: The Communications PodcastBy Mel Loy


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