Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode. We’re joined by <a href='https://uk.linkedin.com/in/mitali-israni-858aa41b'>Mitali Israni</a>, Marketing Director at <a href='https://www.medallia.com/'>Medallia</a>, who shares her secrets to achieving full multi-touch attribution. We also cover ABM, cookie-less tracking, AI and the death of sales, and how these impact attribution. This is our first video podcast! Watch it here: <a href='https://www.youtube.com/watch?v=j26Cqx1aHdk'>https://www.youtube.com/watch?v=j26Cqx1aHdk</a>

Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode. We’re joined by Mitali Israni, Marketing Director at Medallia, who shares her secrets to achieving full multi-touch attribution. We also cover ABM, cookie-less tracking, AI and the death of sales, and how these impact attribution. This is our first video podcast! Watch it here: https://www.youtube.com/watch?v=j26Cqx1aHdk

Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode.&nbsp;We’re joined by <a href="https://uk.linkedin.com/in/mitali-israni-858aa41b" rel="noopener noreferrer">Mitali Israni</a>, Marketing Director at <a href="https://www.medallia.com/" rel="noopener noreferrer">Medallia</a>, who shares her secrets to achieving full multi-touch attribution. We also cover ABM, cookie-less tracking, AI and the death of sales, and how these impact attribution. This is our first video podcast! Watch it here: <a href="https://www.youtube.com/watch?v=j26Cqx1aHdk" rel="noopener noreferrer">https://www.youtube.com/watch?v=j26Cqx1aHdk</a>&nbsp;

#144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software &amp; SaaS sectors to talk all things B2B marketing &amp; B2B growth. FINITE is the community for B2B Technology &amp; SaaS Marketers to connect, share, learn &amp; grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software &amp; SaaS companies.&nbsp; In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

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The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth. FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies.  In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

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#144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia

#144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia

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