This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

Today's show summarises my interview and insights with Bryan Pearson, former CEO of LoyaltyOne, who is known globally as a leader in loyalty, as well as retail marketing strategy based on consumer analytics.

We discuss how companies can succeed and even thrive in the context of our dramatically changing world by understanding what truly matters to customers.

We also discuss key industry trends, such as whether the coalition model for loyalty in global markets remains as relevant as it was in the past.

Show Notes:

Bryan Pearson – Former CEO of LoyaltyOne