Jury trials can be notoriously unpredictable, even when the facts are in your favor. To be successful at trial, attorneys need to do more than just rehearse their opening and closing statements. They also need to know how to influence the jury.

On this episode of Trial Lawyer Nation, Michael Cowen is joined by nationally recognized trial consultant and the author of several trial guides, Eric Oliver. Applying over 40 years of experience and his background in marketing and persuasion, Eric shares strategies and techniques that trial lawyers can use, such as storytelling, reverse sequencing, and the use of nonverbal communication, to engage and persuade the jury. Eric and Michael also discuss things such as confirmation bias and what lawyers need to be aware of so as not to alienate the jury. 

Tune in to gain valuable insight and tips on how to present your case more like a story to persuade the jury. 

Featured Guest

Name: Eric Oliver

About: Eric Oliver is a seasoned trial consultant with over 40 years of experience in the field. A nationally recognized trial consultant, Eric specializes in leveraging persuasion and perception of facts to influence legal decision-making. His expertise lies in working with trial attorneys and assisting them in presenting well-developed case stories that effectively sway decision-makers, both inside and outside the jury box. His books are available at Trial Guides. 

Company: Metasystems Consulting LTD.

Connect: LinkedIn

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

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