Episode 144: Power of Podcasting in Architecture

How can architects effectively leverage podcasting as a platform for storytelling, personal branding, and connecting with their clients?

On this episode of Practice Disrupted, I am excited to share my conversation with Lauren Popish, founder of The Wave Podcasting, Project Manager at Google, and former Design Strategist at Gensler. Today, Lauren shares her valuable insights into the intersection of storytelling, podcasting, and architecture, offering inspiration and practical advice for both new and experienced podcasters.

First, Lauren opens up about her past challenges with public speaking and how podcasting helped her overcome them and build confidence. This inspired her to found The Wave Podcasting to help others find their voice. She also highlights the value of diverse skills and experiences in finding the perfect role for you.

Then, we discuss the importance of storytelling and individuality in podcasting. Lauren emphasizes how podcasting offers a unique opportunity to build personal connections with your audience and guests, especially in the architecture industry, where it can showcase an architect's personality and work process.

A common reason people don't start podcasts is because they believe that it is saturated or that someone is already out there doing the thing they want to be doing…it's not about creating a podcast concept that is totally different from anything else that exists. It's about bringing a perspective that no one else has. You as an individual have lived a life that no one else has lived. - Lauren Popish 

To wrap up the episode, Lauren encourages aspiring podcasters to start without waiting for perfect equipment or timing. She suggests focusing on the "why" behind your podcast and embracing your unique perspective. Lauren also shares her expert advice for anyone who wants to grow their podcast and how her company can assist.

Tune in next week for an episode about the psychology of architecture. 

Guest:

Lauren Popish 

Lauren Popish is the founder of The Wave Podcasting, a company that helps women start and grow podcasts through online educational resources, affordable podcast editing services, and digital community. The Wave launched The Wave Editing, the first podcast editing service for women by women in 2021. The Wave Editing pairs female audio engineers with female podcasters so they can grow their shows by outsourcing the tedious tasks that prevent many podcast hosts from building their audience. Learn more at thewavepodcasting.com. 

The Wave is an award-winning podcast company and was founded in 2019 with the goal of helping women share their stories through podcasting. What started as a real estate company providing highly-stylized podcast studio space for women has since become a major online educational hub. The Wave offers free educational resources including over 100 blog posts, YouTube videos, and a weekly newsletter that has amassed a cult following.

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