This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

South African consumers who engage in loyalty programmes are fascinating to understand and this shows aims to help us do exactly that.

Amanda Cromhout, Founder and CEO of the South African loyalty agency Truth does incredible work to identify, understand and help educate loyalty professionals around the world about this diverse market.

Following a year of seismic changes in consumer behaviour due to the global pandemic, the sixth loyalty whitepaper from Truth and Brandmapp asks the key questions about what's working in loyalty in South Africa and what's not.

Listen to learn the incredible growth in the market and important changes in who, why and how programmes are being used.

We also talk through what would be South African's favourite loyalty program if they could only choose one!

A superb conversation about how the loyalty industry is evolving in South Africa in these changing times.

Show Notes:

1) Amanda Cromhout

2) Truth South Africa