Having a high quality call to action may mean the difference between sales and crickets. In today’s episode we talk about direct and transitional calls to action, go through a few examples of each, and explore what might work for your business.

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.