Talking about success and failure in your messaging can help clients to see what their life can look like if they work with you. The StoryBrand Framework allows us to use the success and failure pieces to create desire for the offer and help raise a potential client’s self awareness of the possibilities that exist.

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.