Muthership Creator Strategy

#147 - Why Do Trends?


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🎯 Main Topic: Why You Should Do Trends (Yes, Even You)

Helen breaks down the why behind occasionally participating in social media trends — even if you're hesitant:

✅ Reasons to Embrace Trends:

  • Staying current: Shows you're tuned into the platform's culture.
  • Algorithm boost: Trends get pushed further — they work.
  • Community building: Viewers relate more when they see familiar content done your way.
  • Creative nudge: Trends help you out of ruts and spark new content ideas.
  • Visibility: Trends expand your reach — even imperfect ones can go viral.

đŸ§Ș Real Examples:

  • Helen’s own “Don’t Cha” trend videos crushed it in public spaces (airport, beach, set).
  • Studio members like Vicky and Harley Girl gained thousands to millions of views using the trend — even if they didn’t do it “perfectly.”


🔁 Helen's Advice:

  • Don’t overdo trends — but aim for once a week if possible.
  • Keep a folder of easy-to-do trends on hand for when time or energy is low.
  • Let trends reflect your niche — not dilute it.


đŸ§Ș Unsponsored Items of the Week:

  1. NAD Supplement – Inspired by TikTok, Helen shares how this has possibly improved her skin and overall wellness.
  2. Creatine Gummies – Watermelon & orange flavors; supports brain health, memory, and neuroprotection, especially helpful for those 60+.
  3. IZIPIZI Readers – Stylish, comfy readers that fit over contacts and offer a stylish, practical alternative to drugstore glasses.

 

🔍 Studio Update:

  • NEW: Studio Free Preview Space!
    Access the full beginner TikTok course + all free tutorials.
    ✹ Searchable by keyword (e.g., “green screen,” “stop motion”)
    🔗 [Link in show notes]


Wrap-Up:
Trends aren’t about looking young — they’re about knowing the social media language. Be playful, be visible, be current. You’re the main character.

🎧 See you next week!

 

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Muthership Creator StrategyBy Helen & Juli Polise

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