Muthership Creator Strategy

#149 - Post Like a Diary


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🎙️ Welcome back to The Socialize Strategy — the podcast where we talk social media, creator life, and all the behind-the-scenes bits most people don’t tell you.

Before we get into today’s strategy, it’s time for my “unsponsored by” picks — aka products I genuinely use and love without a penny in my pocket from the brand. This week’s lineup includes:

  • Oura Ring — why I love it, how it tracks my sleep and steps, and the surprising brand deal offer that made me say, “No thanks.”
  • Purely Elizabeth Granola — my forever favorite snack and the wild small-world story about how I used to share an office floor with Elizabeth herself.

Then we dive into today’s topic: Why you should post like social media is your diary.

In this episode you’ll hear:

  • What “posting like it’s your diary” really means (spoiler: it’s not writing Dear Diary).
  • Why unplanned, authentic posts often outperform your polished content.
  • How to capture raw, relatable moments that build loyalty and connection.
  • The key engagement metrics that actually help content go viral.
  • How personal storytelling can make your audience feel like they know you — and why that’s powerful.
  • A moving reminder that even a small audience can have a big impact.

Grab your coffee, your camera, and maybe some granola, and let’s get into it.

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Muthership Creator StrategyBy Helen & Juli Polise

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