Swineweb.com

15% Benchmark in Pork Sales for this Ontario Butcher. The Meat Industry and the correlation to sell more Pork to create demand, with Nick Gilmour


Listen Later

In this Podcast we examine the success of Gilmours Meat Market, and how attributes to a modern meat market can drive Pork sales.

Nick Gilmour has been in the Meat business for generations ago in the Family business, his dad retired and then a few years later, he had the itch to get back into the Meat business he opened up a shop in Harrow Smith Ontario and has been rapidly expanding into Belleville Ontario along with other growing businesses.

What can you learn about in this episode:

-We touch on the industry and how better tasting Pork is needed to drive sales. We discuss the Other White meat campaign and how we need a more effective strategy to increase the number of Pork sold in the shop.


-We touch on branding, customer service and an experience consumers need on the Retail side to create more demand.

-Nick talks about his story, and his family legacy in the Meat business.

-We touch base on the success of the online ordering Gilmour's provides, how the trends or changing with consumers picking the products and cuts they want through the online platform.

-We discuss the reality of increasing Pork Sales and a relative number to achieve.

-Golden Chop, Nick offers advice on entrepreneur success.

...more
View all episodesView all episodes
Download on the App Store

Swineweb.comBy Swineweb.com

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like Swineweb.com

View all
AgriTalk by AgriTalk

AgriTalk

145 Listeners

AgriTalk PM by Farm Journal Media

AgriTalk PM

132 Listeners

The Business of Agriculture Podcast by Damian Mason

The Business of Agriculture Podcast

116 Listeners

SwineTime with Pipestone by Pipestone

SwineTime with Pipestone

8 Listeners

The Swine it Podcast Show by Wisenetix

The Swine it Podcast Show

30 Listeners

Barn Talk by This'll Do Farm

Barn Talk

1,571 Listeners

Hog Market Talk by Professional Ag Marketing

Hog Market Talk

5 Listeners