At the 2025 World Pork Expo, Swine Web's Rachel Fishback catches up with Rebecca Jones from Atmosphere Global to explore two key innovations shaping on-farm biosecurity: The Blueprint newsletter and the launch of Biofilm Pro. Learn how Atmosphere is helping pork producers target biofilm at the source and stay ahead with practical, science-driven tools for cleaner, safer barns.

🔬 What is The Blueprint and why does it matter?
🧪 How does Biofilm Pro tackle one of the most overlooked threats in swine production?

At the 2025 World Pork Expo, Rachel Fishback from Swine Web sat down with Chris Grant of IHT Group for a concise interview centered around the theme "Innovative Solutions for Swine Comfort and Efficiency."

They discussed IHT Group’s latest advancements, starting with the next generation of Hog Hearth® Heat Mats. Chris explained that the improved durability, safety, and energy efficiency of these mats significantly enhance swine comfort by maintaining optimal warmth for piglets, supporting better health and growth outcomes. Additionally, cooling mats in farrowing crates were highlighted as a game-changer, helping reduce heat stress for sows and piglets — boosting overall performance and welfare.

Rachel also explored the role of energy-efficient LED lighting. Chris noted that IHT’s daylight-simulating LEDs improve animal well-being by creating a natural environment and also support worker productivity, aligning comfort and efficiency for both pigs and people on the farm.

The interview spotlighted IHT Group’s ongoing commitment to innovation that improves animal care while driving operational efficiency.

In this Lanxess Tech Talk, Dr. Gisele Ravagnani explores theimportance of waterline disinfection in maintaining animal health, the risks of neglecting it, and practical steps producers can take for effective implementation. She also shares key data from the MC leaflet that highlights the proven impact of this solution in real farm settings, emphasizing its role in improving hygiene and overall performance.

In this forward-looking episode, Jim Eadie sits down with Chris Bomgaars, founder of EveryPig, to explore how technology is reshaping pork production from theground up. As the industry evolves from paper records to predictive insights, Chris highlights the trends transforming how producers manage health, labor,and efficiency on the farm.

Key themes include:

• 📈 Real-Time Data & Predictive Tech: The shift from reactive to proactive care, including tools like mortality forecasting.
• 👷 Solving Labor Challenges: How platforms like EveryPig allow lean teams to do more, with real-time monitoring and remote coaching.
• 🌐 Multilingual Tools: Building tech that works with caregivers—fully bilingual and designed for real-world adoption.
• 🔍 Visibility Across Sites: Eliminating blind spots by replacing paper records with instant barn-level insights.
• ⚖️ Balancing Tech & Simplicity: The best tools disappear into workflows—helping, not hindering.
• 👩‍⚕️ Next-Gen Vets: Digital natives who expect intuitive, time-saving tools to be part of their daily routine.
• 🚀 The Future: From smart sensors to AI-driven decision support, Chris shares his moonshot: a fully integrated platform that makes pork production more strategic, humane, and resilient.

At World Pork Expo 2025, ADA Enterprises introduced their latest innovation in swine flooring—engineered for durability, animal comfort, and easy maintenance.

Josh Couch and the ADA team showcased a rugged, slip-resistant flooring system featuring enhanced manure drainage and a modular design for efficient installation. The product is built to improve safety, hygiene, and long-term performance for modern pork production.

Learn more at adaent.net.

Join Rachel Fishback at the 2025 World Pork Expo as she talks with Chuck Woods about HumiSyn — a cutting-edge solution for supporting herd health in challenging conditions like PRRS. Chuck shares how producers are using WSC4 and IFC4 together in the field, and the performance and economic benefits they’re seeing from this innovative approach.

At the 2025 World Pork Expo, Rachel Fishback connects with Evan Burt, Consul and Trade Commissioner at the Consulate General of Canada in Minneapolis, for an engaging conversation on cross-border trade, agri-business innovation, and industry networking.

They explore:

• The deep-rooted trade relationship between Canada and the U.S. pork sectors

• Opportunities for collaboration and investment across the pork value chain

• The importance of relationship-building and business connectivity at global events like WPX

From policy to people, this conversation highlights how shared values and open dialogue are strengthening North America’s pork industry.

Watch now to see how diplomacy and trade are driving agriculture forward.

At the 2025 World Pork Expo, Brian Earnest, Lead Economist for Animal Protein, spoke with Rachel Fishback about the growing opportunity for U.S. pork to reconnect with consumers.

He emphasized the need to refocus on taste, convenience, and consumer preference, noting that pork has fallen behind beef and chicken in domestic demand. With campaigns like “Taste What Pork Can Do,” the industry has a real shot at reshaping perceptions and boosting consumption at home.

🔥 From Honduras to HANOR: A Leadership journey with Mauricio Diaz
In this episode of CEOs of the Industry, we sit down with Mauricio Diaz, President & CEO of The HANOR Company, to explore his inspiring rise from humble beginnings in Honduras to leading one of the top pork production companies in North America. Mauricio shares how resilience, purpose, and strategic vision have shaped HANOR’s culture, team, and future. From launching the company’s first formal mission and vision to embracing data-driven innovations and navigating evolving consumer expectations, this candid conversation offers powerful insights into modern leadership in the swine industry. Don’t miss this look behind the curtain of HANOR’s next chapter as it nears its 30-year milestone.

In this episode, Brent Hershey shares his firsthand experience operating a Prop 12-compliant sow housing system—twoyears in. From the design of individual sow condos and group gestation pens to surprising performance metrics, Brent dives into how Hershey Ag is making it work.

We discuss labor efficiency compared to crate systems, the impressive farrowing and pregnancy rates they're achieving, and how sow mortality has decreased. Brent also shares insights on how they're consistently hitting over 30 pigs per sow per year, their strategies for reducing heat stress, and what’s next for this scalable housing model.

Whether you’re already transitioning or still on the fence, this is a must-watch for producers seeking real-world results from Prop 12 housing.