Lauren Stafford-Webb, CMO, and Jean-Michel Hoffman, Sr. Director of Brand Marketing at SoFi share how they’ve democratized insights to the extent that they operate without an insights team, and reveal the three most important metrics for customer centricity. 
 
Pressed for time? Check out the key takeaways at the 43 minute mark. 
 
And if you'd like to watch the full video from Virtual Insight Summit, as well as sessions from other leaders turning insights on its head, <a href="https://bit.ly/3wD6KYx">click here</a>.

Lauren Stafford-Webb, CMO, and Jean-Michel Hoffman, Sr. Director of Brand Marketing at SoFi share how they’ve democratized insights to the extent that they operate without an insights team, and reveal the three most important metrics for customer centricity. Pressed for time? Check out the key takeaways at the 43 minute mark. And if you'd like to watch the full video from Virtual Insight Summit, as well as sessions from other leaders turning insights on its head, click here.

Lauren Stafford-Webb, CMO, and Jean-Michel Hoffman, Sr. Director of Brand Marketing at SoFi share how they’ve democratized insights to the extent that they operate without an insights team, and reveal the three most important metrics for customer centricity. 
 
Pressed for time? Check out the key takeaways at the 43 minute mark. 
 
And if you'd like to watch the full video from Virtual Insight Summit, as well as sessions from other leaders turning insights on its head, <a href="https://bit.ly/3wD6KYx" rel="noopener noreferrer">click here</a>. &nbsp;

#15 - Landing insights without an insights team

Marketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect.Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.No fluff. Just value you can apply today.Co-hosted by <a href="https://www.linkedin.com/in/natalykelly/" rel="noopener noreferrer" target="_blank">Nataly Kelly</a> and <a href="https://www.linkedin.com/in/steve-phillips-2121ab/" rel="noopener noreferrer" target="_blank">Steve Phillips</a>. Nataly is CMO of <a href="http://Zappi.com" rel="noopener noreferrer" target="_blank">Zappi</a>, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.&nbsp;&nbsp;Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact. Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

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Marketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect. Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners. No fluff. Just value you can apply today. Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.   Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact. Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

Marketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect.Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.No fluff. Just value you can apply today.Co-hosted by <a href="https://www.linkedin.com/in/natalykelly/" rel="noopener noreferrer">Nataly Kelly</a> and <a href="https://www.linkedin.com/in/steve-phillips-2121ab/" rel="noopener noreferrer">Steve Phillips</a>. Nataly is CMO of <a href="http://Zappi.com" rel="noopener noreferrer">Zappi</a>, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.&nbsp;&nbsp;Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact. Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

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