Sign up to save your podcasts
Or
Share 151: Siri Erickson-Brown and Jason Salvo of Local Roots Farm on Restaurant Sales, Chicories, Predicting the Future, and a Little Bit of Latin
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
151: Siri Erickson-Brown and Jason Salvo of Local Roots Farm on Restaurant Sales, Chicories, Predicting the Future, and a Little Bit of Latin
Siri Erickson-Brown and Jason Salvo own and operate Local Roots Farm, fifteen acres of diversified vegetables in the Snoqualmie River valley thirty miles west of Seattle.
With sixty percent of their sales to restaurants, and the remainder going to a CSA and a farmers market, Siri and Jason take a low-tech, high-touch approach to marketing. We get into the nitty gritty of how they manage their restaurant sales, from crop planning to receiving orders and managing shortages and overages. Siri and Jason also explain how their multiple marketing outlets work together to sell a high percentage of what they grow.
All three of us dig into our Latin roots (yes, that's a pun), and Siri and Jason tell us about how that's influenced their choice of chicories as a major focus of their wholesale operation. We talk about how they use QuickBooks and other data to drive business decisions, and how they monitor business performance throughout the season to avoid surprises.
Perennial support for the Farmer to Farmer Podcast is generously provided by Vermont Compost Company and BCS America.
Pictures, show links, and more at farmertofarmerpodcast.com/episodes/localroots.
View all episodes
By Chris Blanchard
4.9
329329 ratings
Siri Erickson-Brown and Jason Salvo own and operate Local Roots Farm, fifteen acres of diversified vegetables in the Snoqualmie River valley thirty miles west of Seattle.
With sixty percent of their sales to restaurants, and the remainder going to a CSA and a farmers market, Siri and Jason take a low-tech, high-touch approach to marketing. We get into the nitty gritty of how they manage their restaurant sales, from crop planning to receiving orders and managing shortages and overages. Siri and Jason also explain how their multiple marketing outlets work together to sell a high percentage of what they grow.
All three of us dig into our Latin roots (yes, that's a pun), and Siri and Jason tell us about how that's influenced their choice of chicories as a major focus of their wholesale operation. We talk about how they use QuickBooks and other data to drive business decisions, and how they monitor business performance throughout the season to avoid surprises.
Perennial support for the Farmer to Farmer Podcast is generously provided by Vermont Compost Company and BCS America.
Pictures, show links, and more at farmertofarmerpodcast.com/episodes/localroots.
More shows like Farmer to Farmer with Chris Blanchard
View all
TED Radio Hour
22,041 Listeners
Hidden Brain
43,717 Listeners
Farm Small Farm Smart Daily
264 Listeners
Cultivating Place
346 Listeners
The Beginner's Garden with Jill McSheehy
801 Listeners
The Beet: A Podcast For Plant Lovers
1,583 Listeners
The joe gardener Show - Organic Gardening - Vegetable Gardening - Expert Garden Advice From Joe Lamp'l
1,852 Listeners
Regenerative Agriculture Podcast
511 Listeners
Growers Daily
397 Listeners
Garden Basics with Farmer Fred
265 Listeners
Homesteaders of America
157 Listeners
Field and Garden with Lisa Mason Ziegler
390 Listeners
Real Organic Podcast
101 Listeners
Growing For Market Podcast
64 Listeners
The Market Gardener Podcast
40 Listeners