Lee Frederiksen is a business strategist, a behavioral psychologist, and the managing partner of a marketing firm called Hinge which caters to the professional services industry.

Lee makes the case that more professional service firms have been positively impacted by the pandemic than negatively impacted.

This crisis has been difficult for people in many ways: jobs, businesses, and even lives lost. We can talk about money all day, but, in the end, this crisis is about human beings who were here a while ago and aren’t here now. This has been a human tragedy of immense proportions.

Lee has some fantastic insights, and ones you’ll want to keep in mind, because this likely won’t be the last crisis we go through in our lives given how fast things are changing.

To learn more, and for the complete show notes, visit blionline.org/blog.

Resources:

• hingemarketing.com
• LinkedIn: linkedin.com/in/leefrederiksen

Future-Proof is a production of Crate Media