Most parents hope their kids develop strong character, but where does it get prioritized when it comes to pursuing youth sports goals? Pure Athlete lists character as one of the 5 Pillars of a Pure Athlete...why? Jeff, Britt, and Brad dive into this topic on this episode, discussing why character matters both on and off the field or court, how it gets developed, what role that parents and coaches play in this process, and much more.

In addition, the guys make a big announcement at the beginning of the show - don't miss it.