Diet culture has existed our entire lives. From thigh gaps to heroin chic to Kim kardashian bums to leggings legs. And call me stupid, but I kind of hoped that in my 40s some of that stuff would start to fade away. That there would be fewer demands on us to look a certain way and maybe, just maybe, we could be allowed to just enjoy our bodies as they are right now.

But of course, that was never to be. Because I don’t know about you but I’ve noticed a brand new trend emerging which, on the one hand, is showing women what is truly possible in their 40s, 50s and beyond, which is totally amazing. But which, on the other hand, appears to be creating a new ‘no excuses’ standard that we’re now all meant to live up to for the next part of our lives.

Honestly, at this point it just feels exhausting. So in today’s episode I’m talking all about:

-The new standard for what our midlife bodies apparently “should” look like

-Why it’s damaging our self-esteem and confidence

-How this is taking away from the conversations that we should be having

-How you can take steps to prevent being negatively impacted by this new standard

Ultimately, we already have a whole lot of ‘stuff’ going on in our midlife years that’s actually way more important than just how we look. And this is my call to help us keep focused on what’s actually important. 

Resources:

-My website https://www.chickfit.co.uk/

-Find me on Instagram https://www.instagram.com/alixchickfit

-Review and subscribe to my podcast https://www.podfollow.com/chickfit