Muthership Creator Strategy

#153 - Editing Tips


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Today's episode dives into editing basics for creators — why keeping things simple, intentional, and well-paced can make your content stronger and more engaging.

Unsponsored By Segment

  • Simple Mills Sweetened Nut Flour Crackers – gluten free, natural, chocolatey crunch, a win.
  • Catalina Crunch Protein Cereal – decent crunch, but highlights the murky meaning of “natural flavors” on labels. A reminder to read ingredient lists closely.
  • Fashion pick: Babaton vest from Aritzia – vests are back as an easy way to dress up a tank. Plus a nudge to repurpose vintage or forgotten pieces from your own closet.

Editing Tips for Creators

  1. Keep It Simple – Clean, tight edits beat cluttered stickers and effects.
  2. When in Doubt, Edit It Out – Trim unnecessary pauses or tangents to keep the pace moving.
  3. Master Your Editing App – Learn basics in CapCut, TikTok, Instagram, or InShot to avoid roadblocks.
  4. Add Auto-Captions – Accessibility + higher engagement for viewers watching without sound.
  5. Play With Pacing – Use ramp speed (normal → fast → normal) instead of full-video fast-forward.
  6. Overlays & Split Screens – Great for creativity and engagement. (Shoutout to Studio member Linda who went viral using this technique!)
  7. Text & Motion – On-screen text and moving captions keep eyes locked in.
  8. Audio Matters – Subtle, low-volume background music enhances emotion without overpowering your voice.

Community Highlights

  • 🎉 Linda Desjardinsviral Instagram video with split-screen creativity (2.5M views)
  • 🌟 Carla @FabnFitByCarla – cast on The Golden Bachelor premiering Sept 24.

Final Thought

  • You don’t need to be a pro editor to make engaging content. With some guidance and practice, simple edits can make your videos stand out.  JOIN THE STUDIO NOW to level up your content!
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Muthership Creator StrategyBy Helen & Juli Polise

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