Todays guest Alex Clapham is a Tactical Advisor with 777 Partners and founder of Cano Football.

As a young coach Alex repeatedly sought to challenge his worldview taking influences from the outside. It wasn’t enough for Alex to only read and watch from afar, he was soon pulled to embody and live that experience.

That set in motion a journey of discovery forging a coaching career in Mexico and Spain. Promotion campaigns with Vasco de Gama and Genoa reinforced Alex’s belief that football always comes back to feelings and emotions.

A career full of rich experiences, what ensued here was a fascinating conversation as to the future of profile profiles, the battle for control in top flight football and principles for being effective as a set piece coach.

Listen to find out more including;

- The sacrifices early on Alex made to forge a coaching career in Spain.

- Stretching your comfort zone and why you can’t develop without this.

- How significant are the linguistics of football on development?

- Where Alex sits on the positionism v relationism continuum?

- Inside the turbulence and excitement of two promotion pushes in one season.

- How Brazil completely changed Alex’s approach working with players.

- The power of integrating data into your coaching practice.

Timestamps;

00:00 - 11:42 - Spain

11:43 - 17:37- Experiential learning

17:38 - 22:51 - Relationism

22:52 - 32:11 - Perception

32:12 - 38:54 - Vasco de Gama

38:55 - 44:09 - Set Pieces

44:10 - 49:50 - Genoa

49:51 - 1:00:39 - Control

1:00:40- 1:06:45 - Advice

Cano Football; https://www.canofootball.com/

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