In this episode, we dive into the important topic of building and managing a business website on a budget. Our guest, Kathryn Smith, Founder of Walton Birch, specializes in helping entrepreneurs establish a credible online presence without breaking the bank. Kathryn shares practical advice, cost-saving strategies, and valuable insights on designing a professional website, optimizing functionality, and implementing effective ecommerce strategies. 

 

DURING THIS EPISODE YOU’LL LEARN:

 

• Misconceptions and common challenges faced by entrepreneurs when it comes to website building on a budget.

• The role of a professional website in the success and growth of a business.

• Practical advice for establishing a professional online presence with limited resources.

• Affordable website-building platforms, tools, and resources recommended by Kathryn.

• Strategies to strike a balance between affordability and functionality when selecting a website-building platform.

• The significance of having an ecommerce presence and strategies for attracting customers and increasing traffic to ecommerce websites without spending a fortune.

 

About Kathryn Smith:

Kathryn Smith is the Founder and Principal Consultant at Walton Birch, a Marietta, Georgia-based consulting firm specializing in helping small businesses establish a credible and professional online presence. With expertise in expertly-built websites, online stores, and marketing campaigns, Kathryn has supported numerous entrepreneurs in launching and growing their businesses since 2019. She is also the co-founder of the Black Lady Business School, an Atlanta-based organization dedicated to lowering barriers to success for Black women and minority entrepreneurs. Kathryn's passion for empowering entrepreneurs and her commitment to rethinking ways to support underestimated founders make her a valuable resource in the field of website building and management.

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/155

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