If you've ever worked in communications, corporate affairs, investor relations, or even finance, you'll be aware of the beast that is the Annual Report. Whether you work for a listed or non-listed company, a for-profit or not-for-profit organisation, the Annual Report will be around in some shape or form.

Annual reports are important - they need to be done to meet regulatory requirements, let shareholders know how their investment is performing, or let donors know how their funds are being used.

But the problem with annual reports is HOW they're produced - in my opinion, they're currently a colossal waste of time and effort. They're not targeted at their audiences, they don't respect their audience's needs and behaviours, and they don't achieve good business or communication outcomes.

So as we approach end of financial year, I'm sharing a few ideas on how to re-think the dreaded annual report, and produce it in a way that's both more efficient and more effective.

Links mentioned in this episode

• LinkedIn article - how to position profit in an environment of loss
• Episode 6 - How to adapt your communication style for different audiences

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