Black to Business

16: Engaging With Your Customers Online and Offline Through Digital Marketing and Events x Tiffany Ashitey and Tasha Morris


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Benchmark Creative Group is a digital event marketing agency that creates marketing campaigns for events and provides marketing workshops for organizations as well as one on one branding sessions. BCG is run by co-founders Tiffany Ashitey and Tasha Morris who have a background in event production. The duo are the creators of Brooklyn Marketing Week and the SHEBOSS series.

DURING THIS EPISODE WE DISCUSSED:

  • The different elements of customer engagement
  • Being realistic with your time and abilities
  • Delegating
  • The power of partnerships

RESOURCES MENTIONED:

  • Asana
  • Later
  • Canva 
  • Planoly
  •  Twenty20 Stock 

RECOMMENDED READS:

  • The Alchemist x Paulo Coelho
  • The Founder's Dilemmas x Noam Wasserman
  • The Tipping Point x Malcolm Gladwell 

OTHER PLACES TO LISTEN: Apple | Stitcher | Google Play

STAY CONNECTED:

BCG: Website |  Instagram | Twitter  | Facebook Black to Business:  Website | Instagram | Twitter | Facebook

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