A media interview could lead to one of three outcomes:

1. You nail it.
2. You get through it. 
3. Your poor performance creates its own crisis. 

Knowing how to prepare for a media interview increases the likelihood of a positive outcome.

Listen to a few of the mistakes we found in recent media interviews and livestreams to learn how to succeed in your next media interview.  

• The guffaw that turned a serious message from a member of the U.S. Cabinet into a joke. 
• Don't call your own press conference on a whim on the side of the road, like Alec Baldwin. 
• Make sure the news you share on the Today Show is accurate and does not infringe on trademarks. 

Mentioned in the Episode 

• 115: The One Word That Will Stop a Crisis Dead in its Tracks 
• 158: How to Respond Publically to a Tragic Event of YOur Own Doing: Ten Steps to Control the Narrative During a Crisis 
• Alec Baldwin, wife Hilaria, speak on-camera for 1st time about 'Rust' shooting.
• Dave Hollis Live Instagram, October 30, 2021

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Need help writing a crisis response for your organization? 

Click HERE to download your Crisis Communication Rapid Response Checklist, a 10-point plan that guides you through communications, especially when it comes from within your organization. 

 

Listen + Subscribe on Stitcher or

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend. 

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