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163: Is There Any Truth to the Saying, "All Publicity is Good Publicity?"
The actor Jake Gyllenhall knows all too well that bad publicity may not be the best publicity when your name is trending because you broke up with a girlfriend more than ten years ago.
Having this ex-girlfriend record a song about the breakup and then upload a 10-minute video to YouTube is the sort of negative publicity that will never disappear. Especially if the video has over 17 million views.
The Irish poet and playwright Oscar Wilde once said, "The only thing worse than being talked about is not being talked about."
In this episode, determining whether this statement is true and which factors determine when negative publicity is too much for a brand to handle.
Mentioned in the episode:
- Taylor Swift - All Too Well: The Short Film - YouTube
- Episode 94: How to Apologize During a PR Crisis: Why Ellen DeGeneres Kept Quiet (And Why You Shouldn't)
- Episode 101: How to Admit Your Mistakes: The Ellen DeGeneres Apology
- Instagram Live with Jody Fischer discussing Netflix and Dave Chapelle
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
PLUS, one Indestructible PR tip that keeps your reputation solid during the crisis.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://www.tiktok.com/@mollybmcpherson
- https://www.instagram.com/molly.mcpherson/
- https://www.linkedin.com/in/mollymcpherson/
© 2025 The PR Breakdown with Molly McPherson
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By www.mollymcpherson.com
4.7
168168 ratings
The actor Jake Gyllenhall knows all too well that bad publicity may not be the best publicity when your name is trending because you broke up with a girlfriend more than ten years ago.
Having this ex-girlfriend record a song about the breakup and then upload a 10-minute video to YouTube is the sort of negative publicity that will never disappear. Especially if the video has over 17 million views.
The Irish poet and playwright Oscar Wilde once said, "The only thing worse than being talked about is not being talked about."
In this episode, determining whether this statement is true and which factors determine when negative publicity is too much for a brand to handle.
Mentioned in the episode:
- Taylor Swift - All Too Well: The Short Film - YouTube
- Episode 94: How to Apologize During a PR Crisis: Why Ellen DeGeneres Kept Quiet (And Why You Shouldn't)
- Episode 101: How to Admit Your Mistakes: The Ellen DeGeneres Apology
- Instagram Live with Jody Fischer discussing Netflix and Dave Chapelle
- Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
PLUS, one Indestructible PR tip that keeps your reputation solid during the crisis.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
Follow & Connect with Molly:
- https://www.youtube.com/mollymcpherson
- https://www.tiktok.com/@mollybmcpherson
- https://www.instagram.com/molly.mcpherson/
- https://www.linkedin.com/in/mollymcpherson/
© 2025 The PR Breakdown with Molly McPherson
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