Lifelong martial artist Daniel Jancek shares how fixing pricing and surrounding himself with growth-driven school owners helped him step away from his job and go all-in on his martial arts business.

IN THIS EPISODE:

• How a simple pricing mistake kept a 500-student school stuck.
• Why shifting from pay-as-you-go to real memberships created instant stability.
• The fear every school owner faces when raising tuition and what actually happened.
• How to identify the families who truly value your program.
• Why premium pricing increases commitment and reduces afterthought attendance.
• The power of building decisions inside a room of growth-driven school owners.

TRANSCRIPTION

George: Hey, it's George Fourie.

Welcome to the Martial Arts Media™ Business Podcast.

Today, I am with Daniel Jancek.

How are you, Daniel?

Daniel: Good, George.

How are you?

George: Good.

Did I say Jancek?

Did I say it in the proper accent?

All right, cool.

So I'm going to give a brief intro, but I'm going to let Daniel tell the story.

This is sort of a cool part where I get to interview people that are in the Partners group.

We tell a bit of a case story, but I also get to chat about things that just probably don't just come up in conversation.

So it's a great opportunity for me to get to know Daniel better and just talk about his journey in martial arts.

They've had great success in martial arts over the last year, especially going full-time.

So we'll dive a bit deeper into that.

But yeah, welcome to the call, Daniel.

I appreciate it.

Daniel: So thanks for having me.

George: Cool.

So I guess just start right at the beginning for those of you that don't know who you are.

Just give us a bit of background on you, your journey, martial arts, and where you got started.

Daniel: Yeah, No, love to.

So yeah, I basically was a bit of an energetic kid.

I suppose you could say when I was really young, I had a lot of energy that I needed to release.

I'm a little bit aggressive at times.

I was not the most well-behaved kid.

So I got into football at a really young age when I was four years old.

And when I was about five and a half, yeah.

My mom and dad thought it'd be really good to get me into martial arts once a week.

So I brought a newsletter home from school.

It was like a newsletter pamphlet drop that I got in school.

I took that home to Mom and handed that to her and went for our first lesson.

And yeah, really never looked back.

So I'm 35 now.

Well, yeah, going close to 36.

It's been a good 30 years that I've been doing martial arts nonstop for.

I started as a five-and-a-half-year-old kid that thought it looked pretty cool.

I liked the logo.

That's what sort of got my attention.

It was a boxing kangaroo.

The rest is history.