Bulletproof Your CPG Brand

164. Shark Tank Lessons for CPG Founders With Dustin Finkel, KAPOP


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164. You don't need a Shark Tank deal to win—but you do need to pitch like your brand's survival depends on it.

In this episode, I sit down with Dustin Finkel, founder of KaPop Snacks, to unpack what really happens behind the scenes on Shark Tank—and what every CPG founder can learn from it. From relentless preparation and financial discipline to understanding velocity, contribution, and retail strategy, this conversation goes far beyond TV.

We dig into how to: • Prepare like a pro before any investor pitch • Build a data-driven business plan that earns trust • Leverage your unique shopper to win at retail • Balance velocity vs. contribution for sustainable growth

If you want to raise capital, secure distribution, and compete with bigger brands—this episode is your roadmap.

Listen to additional episodes to go deeper into retail strategy, trade marketing, and building a bulletproof CPG brand.

Get instant access on the show webpage: RetailSolved.com/session164

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Bulletproof Your CPG BrandBy Daniel Lohman

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