In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’’ learn about the history of the Old Spice brand, including its introduction to the market in 1937 with women’s products and a takeover from Proctor & Gamble in 1990 for $300 million. 

Next, you’ll learn how their original positioning aligned them with granddads and why that became a challenge the brand needed to overcome to survive. 

You’ll then discover how leading agency Weiden + Kennedy refocused the brand to appeal to a younger target market through a bold personality and a campaign that went viral. 

Finally, we’ll look at the impact of communication adjustment and personality on sales with a 125% increase. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠