Craig’s introduction to skincare began in 2010 with Trilogy, a NZ based brand known for its Rosehip Oil. Craig was also the co-founder and CEO of Ecoya.

Craig then founded and launched Boost Lab in 2020 - a range that focuses on being Australia’s serum specialists; passionate about supercharging the effectiveness of skin routines, problem-solving and boosting their customers’ confidence.

The technology enables consumers to shop with confidence, eliminating the need to commit to an expensive and overcomplicated skincare regime based on trial and error, ultimately saving discerning Australians upwards of hundreds of dollars.

Craig’s philosophy is to give people what they want without excluding anyone on price, lifestyle and skin type.

You can find more about Boost Lab on their website or follow them on socials.

This episode was brought to you by Phorest Salon Software. Get 50% off set up, data migration and training when you join Phorest and let them know we sent you!

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