165. Wasting Expo West? If you show up unprepared, you burn cash and lose retail opportunities. Here's how to win.

Trade shows like Expo West are one of the biggest investments emerging CPG brands make—yet most founders wing it. They run out of business cards, fail to capture retailer insights, and never follow up strategically. That's not a marketing problem. That's a growth problem.

In this episode, I break down a practical, retail-ready Expo West strategy for CPG brands and retailers alike. You'll learn how to prepare like a category leader, how to capture and leverage buyer insights, how to build post-show follow-up systems that convert conversations into distribution, and how retailers can use trade shows to drive traffic, competitive advantage, and sustainable category profit.

If you want to turn trade show conversations into retail distribution and long-term partnerships, this episode is your roadmap.

Listen to related episodes to go deeper into retail execution, category leadership, and sustainable CPG growth.

Get instant access on the show webpage: RetailSolved.com/session165