Dr Chris Arnold is a marketing strategist and a "proudly dyslexic" champion of thinking differently.

With a deeply held belief in the power of community to connect us to each other, Dr Chris highlights the challenges of relying on social media and measurable marketing, rather than focusing on building a truly customer-centric business.

Dr Chris believes that connecting our loyal customers with *each other* creates greater loyalty for our brands and businesses.

Show Notes:

1) Let's Talk Loyalty Episode #52: Connecting with Community for Local Loyalty - with Dr Chris Arnold

2) Dr Chris Arnold 

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This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com